L. Katie Smith
Jacksonville, FL
anotherkatiesmith@gmail.com
justanotherkatiesmith.com
Bio
Articulate and detailed communications professional with a background in e-commerce and specialty medical-ed and nonprofit health/legislative advocacy organizations. Skilled in technical writing, marketing copywriting, proofreading and copy-editing for professional and scientific publications, and digital communications for both professional and lay audiences. Experienced in project management. Supported by a well-rounded creative technical skill-set.
Education
University of Florida
Recreation, Parks, & Tourism/Hospitality Management (BS)
2006
Experience
E-Commerce Content Director (2017 - 2023)
Well Traveled Living - Amelia Island, FL
*Hybrid position - 90% remote
- Managed in-house studio production of product image assets, including still photography, 360 photography, lifestyle location photography, lighting, processing, editing/retouching, compositing, and animated GIFs for a rotating catalog of 250+ products
- Balanced concurrent responsibilities across a range of communications demands including factory logistics, technical writing, document layout, client approvals, product imagery production, packaging design, and contractor project coordination
- Produced technical documents for a catalog of home goods including furnishings and electrical & gas appliances, including drafting assembly instructions based on factory diagrams, writing care & maintenance guidelines, organizing relevant safety information, creating graphics, and layout design
- Managed external content production projects including vendor selection and project scoping
- Drafted photorealistic mockup imagery of proposed products, enabling sales team to pitch new product variants prior to or in lieu of expensive physical prototyping
- Designed logos and product graphics
- Produced technical instruction manuals and assembly instructions for furnishings and electric/gas appliances compliant with legal and regulatory requirements; utilized customer feedback to revise and enrich product collateral
- Managed contractors and directed projects for graphic design, photography, editing, CGI, and video production
- Maintained website content, product listings and app integrations via Shopify and major retailer e-commerce platforms
- Wrote detailed and creative product marketing copy for multiple channels
Photographer (2011 - 2022)
Copper Coin Photography
- Studio, photojournalism, portrait, and event photography for private and commercial clients and regional media outlets (South Magazine, Resident Community News, Riverside/Avondale Preservation); photographed Jacksonville Mayor Alvin Brown for local independent newspaper
- Product photography has appeared on retail websites including Costco, Menards, Amazon, Wayfair, The Home Depot, Lowes, Walmart, Best Buy, Ace, The Home Shopping Network (HSN), and more
Studio Assistant (2014 - 2017)
Jensen Hande Commercial Photography - Jacksonville, FL
- Studio hand, including set/wardrobe styling and lighting grip (studio/on-location)
- Supplemental shooting, creative styling, and general assistance for weddings & photo shoots on location
- Scheduling and communications, including booking, billing, scheduling, shoot details, print sales
- Location scouting; coordinated model/talent/client logistics
Brand Manager (2014 - 2017)
ZenCog Bicycle Company - Jacksonville, FL
*Hybrid position - 60% remote
- Designed and produced marketing pieces and ads
- Coordinated promotions via print media, Yelp, Facebook, and Instagram
- Wrote and distributed press releases for community events such as workshops and nonprofit collaborations
- Directed rebranding from “alternative/fixed-gear”-focus to family-friendly and specialty commuter/adventure-touring outfitter
- Pitched and customized website for bike retailer, integrating social features and repositioning the shop as a resource for bicycle tourism and commuting, while garnering the most Facebook “likes” of any single-location bike shop in Jacksonville through relevant posts and interactions. Updated dynamic content and managed social media accounts.
- Produced/edited promotional & event photography
- Managed community “Bicycle Build Days” with nonprofit partner Sulzbacher Center to provide refurbished bikes to disadvantaged locals enrolled in housing and employment support programs. Planned, promoted via social media and website, coordinated promotional materials, wrote/disseminated press releases, recruited volunteers, provided photo coverage for build day and placement event, recapped via blogging/social media
Communications & Marketing Coordinator (2010 - 2013)
Membership Manager (2008 - 2010)
Compass Management & Consulting - Jacksonville, FL
- Coordinated, wrote, and edited publication articles, press releases, marketing copy, email blast campaigns
- Managed pitching, production, approval, and distribution of web and print marketing materials
- Project managed a commemorative “look back” edition of a clinical trade magazine, entailing working with faculty, clinicians, program directors, vendors, etc. to adhere to a tight timeline, within budget and error-free. Assigned and edited physician narratives, collaboratively developed design concept and ensured continuity
- Developed and adhered to unique style standards and voices between projects, organizations, and publications
- Implemented and managed social media channels for medical-professional client organizations
- Led individual marketing projects from concept through design, production, and execution
- Created Annual Report/Year-in-Review publications for national nonprofit medical foundations
- Managed production for quarterly issues of Florida Ob/Gyn Today, ACOG District XII Florida Update, and The Florida Ophthalmologist, containing scientific, political, and membership-related content
- Wrote and fact-checked press releases, advertising materials, direct communications, and marketing language for events & conferences hosted by medical & advocacy organizations, promoting health outreach events, campaigns, and organizational leadership news
- Translated input from relevant departments to direct and coordinate creative campaigns with in-house and freelance creatives
- Assisted in editorial and production management for medical publications Lipid Spin and peer-reviewed Journal of Clinical Lipidology
- Designed direct mail campaigns for membership retention and nonprofit foundation annual giving fundraising
- Coordinated membership renewal drives including proposing and launching multi-year membership options, cutting churn rates and decreasing member retention costs
- Communicated enrollment advantages and promoted benefit programs to organization members and prospects
Skills
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Selected Work
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